Monday 19 November 2012

Research: Sharing Our Pitch With Our Target Audience

Our synopsis of iWatch, which we will present our audience with:

The film is based around a boy, named Josh who has recently and unexplainably died and his friends, Lola, George and Rosie are visiting the place where his ashes have been scattered. All 3 of them go silent to pay their respects and all of a sudden they hear the voice of Josh who has died. They look around and discover what they think is Josh's iPhone on the floor playing a video at a party that he took before he died. One of the friends picks up the iPhone and he looks through all of the videos that he has on the iPhone. As they scroll through, they find videos of each of them in their everyday lives. Thinking it was Josh being weird and taking videos, they find another video that was taken of Josh, which is filming him getting ready to go to bed. The friends are really confused about what they just saw and now know that it wasn't Josh that was filming them, it must have been someone else...

We have created a question on survey monkey to find out what an audience would expect the opening of iWatch to be. We decided upon using survey monkey as it seemed the easiest way to allow people that fit in our target audience when we ask them to put their ideas forward. You can see the question by clicking here.

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